Vision.

Leadership and excellence in developing the academic performance at local and regional levels.

Mission.

Developing university performance, building a distinguished knowledge society, scaling up the professional performance of the university staff and society groups, and developing their capabilities through providing various training programs. Moreover, following up measurements and evaluating systems and working on developing them and using the latest technical means in publishing and translating the scientific, research, and intellectual outcomes. In addition to, supporting, executing and following up the development projects at the university, and working on achieving a continuous and effective partnership with governmental and private business sectors.